Trailpoint
Brand Design | Typography
Design: Billy Fenton
Creative Direction: Rob Steer
Insight
Trailpoint are a no-nonsense performance marketing company offering SEO, PPC and email outreach.
Wanting to step away from the overly complex language and traditional approaches similar businesses often take, Trailpoint position themselves as straight-forward, direct in their language and committed to helping their clients grow their digital performance.
With ‘peak performance’ being a recurring phrase in Trailpoint’s lexicon, we took an approach that combines the feeling of an outdoor performance brand with simple copywriting that twists the context of the imagery.
The theme of growth also influenced the creation of a bespoke arrow that doubles up as a ‘T’. Used outside of the logo, this arrow becomes a graphic device that pushes and expands the brands horizons.
