More than Equal
Brand Development | Campaign Design
Design: Billy Fenton
Creative Direction: Rob Steer
Insight
More Than Equal (MTE) are a sporting organisation, whose goal is to find and develop the next female Formula 1 world champion. Led by research and data, they have recently launched their Driver Development Programme, recruiting six teenage drivers.
We were approached to refine their brand identity and set out brand guidelines to ensure the cohesive implementation of the brand across all media.
Additionally, I also created promotional assets for MTE launches and announcements, as well as for their appearances at international motorsport events including the Women With Drive Summit in Arizona, USA and the 2024 British Grand Prix at Silverstone.
Additionally, I also created promotional assets for MTE launches and announcements, as well as for their appearances at international motorsport events including the Women With Drive Summit in Arizona, USA and the 2024 British Grand Prix at Silverstone.
