Christmas Dingbats
Typography | Print Design
Awards
Shortlisted, Creativepool Awards (2024)
Design: Billy Fenton
Creative Direction: Rob Steer
Animation: Sam Seddon
Insight
Inspired by the ‘dingbat’ conundrums you often find in traditional Christmas crackers. We created ’The Twelve Songs of Christmas’ – a dozen festive hits hidden in plain type.
Over a series of twelve animated social posts culminating on Christmas Eve, our followers were asked to guess the Yuletide song – some a little more tricky than others! In addition to the digital presence, we also collated the dingbats into a graphic poster that also doubled up as a Christmas card, which was mailed to our clients and industry friends.
