Design a visual identity for a start-up music recording studio based in Great Bromley, Essex.
With a wealth of experience and knowledge, musician and producer Alan Jones took the leap and decided to open his very own recording studio. His passion for music, especially in his local community shone through and formed the foundations for the identity.
The icon combines sound waves with the non-musical 'cactus' shape to introduce a subtle use of wit, that draws the viewer in and provides a 'penny-drop' reveal.
Wanting to attract musicians from a variety of genres, it was clear that the identity couldn't be focused on a specific variety of music. This informed my decision to used a clean, ubiquitous typeface, that I slightly modified to echo the curves in the cactus icon.